A few days ago a customer told me a curious anecdote I want to share with you. When he found himself in a position to buy a die-splitter machine, our proposal seemed very similar to that of one of our competitors and it was difficult for him to understand the real difference between the two offers.
I had never thought about this point, I always look at my product with the typical affection of a father for his children, all other creatures are only pale copies that do not look like his own creature.
Well, since that customer is an extremely intelligent person 😜, he chose our proposal and told me that there were a few things more than others weighing on his final choice.  As it’s not proper to disclose his name, we’ll call him James!
Throughout this article I’ll tell you his considerations which may help you as well: you who  are choosing between two machines, not necessarily die-splitters, and are comparing two or more proposals.
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