A few days ago a customer told me a curious anecdote I want to share with you. When he found himself in a position to buy a die-splitter machine, our proposal seemed very similar to that of one of our competitors and it was difficult for him to understand the real difference between the two offers.
I had never thought about this point, I always look at my product with the typical affection of a father for his children, all other creatures are only pale copies that do not look like his own creature.
Well, since that customer is an extremely intelligent person 😜, he chose our proposal and told me that there were a few things more than others weighing on his final choice. As it’s not proper to disclose his name, we’ll call him James!
Throughout this article I’ll tell you his considerations which may help you as well: you who are choosing between two machines, not necessarily die-splitters, and are comparing two or more proposals.
Luckily James is a technician who was put in charge of the Purchasing Department, so he’s a person who knows how to give the right value to things, which is not always and only a monetary value. As the proverb says “Those who spend more, spend less“, I believe that each of you might have experienced the truth of this ancient motto while purchasing a product that cost slightly more but with the certainty of picking up a better product.
Having to choose between a Fiat Duna and a Porsche 911, any person with a minimum of acumen would choose the Porsche after carefully considering their budget.
“Not always the goods with the highest cost are the best” … says my wife who actually just wants to spend less; on the contrary, it is clear to everybody that when a company makes innovation, studies and improves its products, constantly changing the machine tools to achieve even more accurate processes in less time than in the past, the cost of these operations affects the final cost of the goods which in turn benefit from those actions though.
So before talking to you about the super tips of my friend, here are my personal evaluations. Don’t take them at face value but rather ask yourself how much truth there is in them.
To make a correct choice between two machines that are alike, rely on an experienced technician who will carefully consider these features:
- What is the weight of the machine? The weight of the machine indicates whether the structure of the same is made to withstand loads and remains stable under stress or if it is only made of welded plates.If the difference is very big, you’ll have to opt for the heavier machine, or however you may want to consider that iron per Kg has a cost creating an impact. A serious machine, built to last over time, must have a welded Fe510 steel structure with pulsed arc technology, because together with monolithic structures it provides maximum rigidity with centesimal accuracy.
- Could you choose from a range of models with different characteristics? Is the shape tailored to the needs of your moulds? Or were you sold a standard machine or a machine lying in the supplier’s warehouse for months that nobody bought? If nobody wanted it do you think it is a highly sought-after machine? Is it worth considering it?
- Is the supplied software versatile? Can you store the moulds and assess the maintenance time?
Can you export the time to Excel in order to make the necessary considerations?
Does it include an algorithm that evaluates safety of operations by preventing even the most inexperienced operator from doing something which might damage the machine or even worse affect your personal safety?
- Does the machine offer proper accessibility to the various parts of the mould for maintenance purposes? I mean, can any screws under the mould be unscrewed or does the mould base rest against a surface, thus making any actions impossible?Is there an access between the two bases of the mould in order to be able to operate from a single position or must the operator continually move between the front and the back of the machine?
Our die-splitter for example is designed in such a way that when the lower surface exits outside a working space of 800 mm is left between the two half-moulds, this is fundamental to be able to work easily on both half-moulds (on the market there are machines allowing the operator to access the two half-moulds only after overturning the lower surface by 90°, such operation, if not necessary, may also take longer.
- Is the machine supplied with custom clamping systems depending on your moulds? Were your moulds subjected to any preventive study? Has anybody suggested it to you?
- Have you decided to invest in clamping systems with magnetic surfaces to further reduce the cycle time? Very good! But watch out, this technology can be dangerous if the company has not gained the necessary experience.
For example we have been using quick clamping systems with permanent magnets for over 15 years, it’s a technology we have implemented over the years with sophisticated security algorithms. First of all, the amount and the force of the magnetic poles is multiplied by ten times the actual weight to be moved (to rotate 3 tons the force of the magnets installed is 30 tons).
A system of sensors detects the presence of the mould, and communicates to the plc if there are the necessary conditions for overturning (maximum safety). Certainly not having all these things would save you a lot of money but the question is: would this system ensure safety?
If you can make these criteria yours, adapt them to the evaluation of the machine you are purchasing, I’m sure they’ll help you clear everything up.
Now here are the personal criteria that helped our customer choose us.
He said to me:
- Firstly I saw that the die-splitter machine was invented by your company and in the past 25 years you have manufactured machines for major industrial groups: Bosch, Smeg, Electrolux, Fagor, Gammastamp, Denso, Miele… etc. (218 machines sold worldwide to be more precise!)
- Secondly you are the only producer who is also a user of the machine because your core business is to produce moulds, so the direct experience of your fitters along with your customers’ requests constantly improve your product, and this is pretty evident!
- Finally I was convinced by your transparency in supplying me with a series of names I could call for a first-hand experience of your product. It is one thing to say to ourselves “our machine is objectively the best on the market“, but it is another that a customer tells you that after 10 years the machine has never had any problem and that it is still as accurate as it was when it was purchased“. No praise can be compared to that of an enthusiastic happy customer.
Just between you and me, all that is priceless for you to feel that peace of mind and confidence you need before buying. And even more if you can hear it from the voice of a previous user chosen from a list of other customers. After providing a feedback, we were often asked to show the machine while operating in order to evaluate its conditions after years of work. No problem at all: we can fix a visit to one of our previous customers in your area!
Therefore: the difference between an excellent machine and a modest one is hidden between the lines of an offer and you need to know where to look for it.
I hope that these considerations can be of help and when you are ready to ask for a quote please write to Dr. Rossella Marangon email@example.com who is the manager in charge of the market of die-splitters in the world. In recent years her experience has really helped several companies choose the right die-splitter model fitting their needs. She’s a very competent manager in a field that is usually the legacy of men only.
I say goodbye to you with the words of one of our latest happy customers:
“Since we started using the die-splitter, accessibility during maintenance has improved and therefore any problems with the moulds can be detected in advance and corrected, thus avoiding high consequential damage.
We particularly like the ease of use of the machine and the fact that it allows us to make a high-quality production.
This implies that the availability of moulds being produced has significantly increased“
That’s the machine he bought and installed at his plant